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Steve Babaeko

CEO, X3m Ideas

Steve Babaeko founded the X3M Ideas Group in 2012 and it has become the yardstick for a new generation of Nigerian creative entrepreneurs. His unyielding belief in looking challenges in the eye and staring them down has attracted the best talents to his firm and pulled in clients from around the world. His next stop? South-Central Africa, via Lusaka and Johannesburg, where he recently opened independent offices for X3M Ideas.

Before starting X3M, which has now grown to include X3M Music, and Zero Degrees Productions, Mr. Babaeko was the creative director at 141 Worldwide. About 23 years ago, he began his advertising career about 23 years ago at Mc&A Saatchi & Saatchi and later moved to Prima Garnet Ogilvy. He continues to represent Africa on the global stage, having been a member of the jury at the New York Advertising Festival, the Loeries, and African Cristal Awards. He has also been a speaker at the Cannes Lions Festival and also one of Adweek’s Top 100 Creatives in the world 2019. He was also conferred a “Visiting Fellow” of Henley Business School, University of Reading, United Kingdom.

Steve holds a bachelor’s degree in Theatre Arts from the esteemed Ahmadu Bello University, Zaria, Nigeria. He is currently the President of the Association of Advertising Agencies of Nigeria (AAAN) and member of the board of International Advertising Association (I.A.A), Nigeria. Outside advertising, he was the former Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce. He attended several international Leadership training, including some in Harvard Business School, Columbia University, New York and Stanford Graduate School of Business.

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