Every product and service has its market. The challenge, however, is how you identify your market.
Strategy is the bridge that takes you to the market after you have identified your market. Your strategy must be clear, and you have to follow this up with scenario planning. The question is: how do you do all of these?
In this episode of #FCMBTop5, Joseph Edgar, foremost Theatre Producer and Investment Banker, shares his top tips in running a business in a tough environment.
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