As a business owner, having the mindset that anything goes in Nigeria will limit your potential for growth. No matter your size, you must ensure to cover the legal angles. If you can’t afford to have an in-house counsel, have a lawyer as a friend. Need a checklist of the legal...

As a business, your ability to adapt to a changing business environment is very key. For instance, in the last two years, many companies have had to embrace remote working in some form. When you have to work remotely, ensuring that some part of your polices are flexible will make a...

Defining a vision for yourself and your business is important. Figure out what makes you different as a brand, because without a hook and an emotional appeal, you won’t go very far. Telling great stories with your content will help you resonate better with your audience, and...

Running a business in Nigeria isn’t a walk in the park. You worry about sales, revenues, finance, logistics, operations and so much more. It’s even more challenging if you find yourself in the middle of a recession or pandemic. In the face of it all, how do you ensure...

Every product and service has its market. The challenge, however, is how you identify your market. Strategy is the bridge that takes you to the market after you have identified your market. Your strategy must be clear, and you have to follow this up with scenario planning. The...